The dark knight known as the best viral movie marketing campaign. Navy software qa specialist and selfdescribed geek quickly realized this was no ordinary buck. Can i watch the dark knight without watching its prequel. Karen chuwired its a lot of work for one halfshadowed picture, but when that picture is a glimpse of tom hardy as bane in the dark. The dark knight marketing campaign linkedin slideshare. The dark knight known as the best viral movie marketing. Admittedly, we still dont know much about the thematic or narrative arcs in the film or anything. Why the dark knights viral marketing is absolutely brilliant. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register. In may of 2007, an agency named 42 entertainment began a multimedia marketing campaign for the warner brothers film, the dark knight.
The dark knight production marketing and audience 1. Basically its a clever way of saying this is a batman movie. Viral marketing in 2007 warner bro set up a viralmarketing campaign by setting up afake newspaper named thegotham times. First, ill start by saying i hate the joker, and the childish comical way he is usually portrayed in anything aimed at kids makes me hate him even more as. Jul 20, 2012 the suit, which makes a reappearance in the dark knight rises, is a far cry from the blue and yellow design of the 60s tv show. I am rather looking forward to the film, partly because i enjoyed the first one, batman begins, and partly because pretty much anything nolan touches become great. Batman the dark knight gotham cable news viral promo. Sure the nolan batman films were arguably more realworld than the likes of. The dark knight rises awesomely complex viral marketing. Aug 20, 2014 in the dark knight rises, catwoman anne hathaway sought a computer program clean slate that would wipe all traces of her sordid criminal past from the worlds computers. Superman, being some kind of spiritual adaptation to frank millers the dark knight returns, features a batman who has retired and is about exactly a decade out of practice. Apr 30, 2012 go to the official web site for the dark knight rises and youll see that a brand new viral marketing campaign has started, with the site displaying the gotham city police department file on the.
The cast from batman begins returned mostly unaltered, with the. The title came pretty quickly in batman s development. The impressive viral marketing for ridley scotts prometheus had been stealing all of the dark knight rises thunder. And judging purely from the speed with which fans rushed to unlock the. The company was responsible for cofinancing batman begins with. Since sometime yesterday, ive been keeping my eye on this website. The viral marketing campaign for the dark knight rises has kicked off with a pair of cia documents referring to a doctor leonid pavel leaked online. In may 2007, 42 entertainment began a viral marketing campaign utilizing the films why so serious. Batman begins that would introduced heath ledger as the maniacal.
The dark knight rises is an 2012 american superheroaction film starring christian bale, anne hathaway, tom hardy and michael caine. I am sure the main point of interest in the batman themed newspaper is the next charge for those who have participated in the campaign up to this point. The promotional efforts part viral marketing initiative, part. Go to the official web site for the dark knight rises and youll see that a brand new viral marketing campaign has started, with the site displaying the gotham city police department file on the. Unfortunately the site isnt allowing me to upload it here for some reason. For viral marketing warner brothers integrated adverts for the dark knight into preexisting social networking sites such as facebook to increase brand awareness. The arg was designed as a bridge story between batman begins and the dark knight, so, if you played the game, you hit the ground running when the. The dark knight is a 2008superhero film directed, produced, and cowritten by christopher nolan. Tdkr viral marketing watch 1215 dec 15, 2011 dustin fritschel movie news 3 tbu headquarters received a package today that we are sure is the next part of the viral marketing campaign. The dark knight viral advertising pronet advertising have made a write up for the recent set of viral advertising for the new batman movie the good christopher nolan ones. In 2005, director christopher nolan redefined the batman legend with batman begins, starring christian bale as the caped crusader.
The dark knight rises is a 2012 superhero film directed by christopher nolan, who cowrote the screenplay with his brother jonathan nolan, and the story with david s. Viral marketing examples from the 10 best campaigns. The title came pretty quickly in batmans development. Batman s nickname is the dark knight, the same way supermans is the man of steel. Based on the dc comics character batman, the film is the second installment of nolans the dark knight trilogy and a sequel to 2005s batman begins, starring christian bale and supported by michael caine, heath ledger, gary oldman, aaron eckhart, maggie gyllenhaal, and morgan freeman. The city of gotham still believes in harvey dent and want to. Dec 16th 2011 dark knight rises viral marketing campaign. The dark knight rises viral marketing victory ruoyu wang. A complete guide to the dark knight all the viral marketing campaign puzzles, secrets and prizes, trailers, tvspots, images and set reports. Jul 17, 2008 the campaign for the dark knight, the second movie in the newest iteration of the batman franchise, has a tough act to follow. An interactivedocument online made to look real however in chicago they actually gaveout hard copies of this newspaper helping to promote the.
Arkham origins, and the fourth main installment in the batman. It is the final installment in the batmandark knight series, preceded by batman begins 2005 and the dark knight 2008. As part of a viral marketing campaign, packages containing a tshirt emblazoned with banes image and bearing the motto fire rises, and a map of gotham city were sent to various comic fans, bloggers and media. Early in the dark knight marketing campaign, an official website for the film. It is the final installment in the batman dark knight series, preceded by batman begins 2005 and the dark knight 2008. Goyer and jonathan nolan, cinematographer wally pfister, and morethe book reveals the creative process. A place to discuss the batman and all things batman. A viral revolution viral marketing of old served as just a clever ploy to start marketing a film, but few people really took notice. The campaign, which began shortly before comic con with the launching of various websites, went on for months, revealing jokeresque codes that unlocked images, trailers, sound files, meetups, websites, newspaper clippings and more. Let me tell you a secret i watched the dark knight before batman begins i watched the dark knight on my single bed of college hostel after 12 am and believe me till 3 am i had not taken any second off i watched the dark knight when i had no idea w. In the dark knight rises, catwoman anne hathaway sought a computer program clean slate that would wipe all traces of her sordid criminal past from the worlds computers. We were extremely impressed with the viral campaign for the dark knight and believe it directly contributed to the films monster box office haul. A true case study in marketing, theres a lesson about presentation that.
The campaign for the dark knight, the second movie in the newest iteration of the batman franchise, has a tough act to follow. Has the dark knight rises viral marketing campaign begun. The fictional program was mentioned twice, and viral marketing websites were set up for clean slate and the fictional company behind it, in order to promote the movie. A few days ago as i was writing our latest update on the dark knights evergrowing viral campaign, i got in a fight with a good friend about viral marketing in general.
If you continue browsing the site, you agree to the use of cookies on this website. I wonder if warner brothers42 entertainment will attempt a part ii of their infamous viral marketing campaign for the next movie, the dark knight rises 2012. The dark knight production marketing and audience slideshare. Dark knight rises lawsuit over fake software name falls flat. Tdkr viral marketing watch 1215 dec 15, 2011 dustin fritschel movie news 3 tbu headquarters received a package today that we. Production, distribution and exhibition the dark knight 2. The visual designs behind the dark knight rises creative bloq. Sure the nolan batman films were arguably more realworld than the likes of fantastic four or spawn, but. Rapidly becoming popular, over the years batman went through a series of different incarnations ranging from campy to dystopian. Of course, for those of us who actually prefer nolans style of adding substance and depth to the more popcorny aspects of his bigbudget films, dark knight rises will also offer plenty of food for thought and not just candy for the eye. Batman dark knight crime superhero justice texture gritty marvel dc white black transparent red bats strength power hero fun inspiration concepts creative market is the worlds marketplace for design. The art and making of the dark knight trilogy tells the complete behindthescenes story of these three monumental films. In reality, the 14kg costume is made from semiflexible urethanemolded pieces, suspended on a polyester mesh called 3d spacer mesh, which is sold to the military as a neoprene replacement. Based on the dc comics superhero batman, it is the successor to the 20 video game batman.
This series already has a large selection of batman books but new this year is the sub series the dark knight. The campaign won a cannes lions cyber grand prix award and a cannes lions silver cyber award and has proven to be the gold standard in immersive participation campaigns. A 2008 sequel, the dark knight, took those compelling. The viral campaign for the dark knight harnessed the enormous passions of batman fans to create an unprecedented level of buzz and anticipation. That would be really good for a first run release, for a film that predates bluray, it is awesome. The visual designs behind the dark knight rises creative. A fresh, dynamic reboot of the franchise, batman begins explored the comic book heros origins and his evolution from billionaire bruce wayne to dark avenger who fights crime and corruption in gotham city. There would be cool posters, exciting trailers, batman and joker peanut butter.
Don the epic costume from the dark knight returns comic as you battle the war against gotham city. Dec 08, 2011 the viral marketing campaign for the dark knight rises has kicked off with a pair of cia documents referring to a doctor leonid pavel leaked online. The movie is based on dc comics batman character, in which the newly elected district attorney, harvey dent, and batman must combat the joker. If this is batman related, its reasonable to assume that pavel has something to do with the origins of bane and the timing of this viral could be in line with the dark knight rises prologue coming attached to the imax print of ghost protocol on december 16th. Brief history batman was a comic book character created by bob kane.
The campaign used cross media convergence, which is using more than one outlet to reach an audience. Features batmans battles with the scarecrow and bane, plus the mystery of the white rabbit. The dark knight marketing campaign slideshare uses cookies to improve functionality and performance, and to provide you with relevant advertising. He believes that viral marketing on the whole is an entirely ineffective waste of money. Feb 25, 2015 the dark knight production marketing and audience 1. Batman begins and the dark knight remained in the top two spots. The joker is mean, nasty, hates kids and even sadistic. Collecting the acclaimed dc comics the new 52 series. Batman the dark knight gotham cable news viral promo youtube. Batman is still recognized as the man who murdered harvey dent and got away with it. The dark knight is a 2008 superhero film directed, coproduced, and cowritten by christopher nolan. Prior to the movie being released 42 entertainment came up with a brilliant marketing idea.
The dark knight rises viral campaign launches with leaked cia. Arkham knight is a 2015 actionadventure game developed by rocksteady studios and published by warner bros. Batmans nickname is the dark knight, the same way supermans is the man of steel. Written by sefton hill, ian ball and martin lancaster, arkham knight is inspired. The campaign was designed as a series of challenges set by the murderous prankster the joker. Christopher nolan was hesitant about returning to the series for a second time. If the fresh start of batman begins was reflected in the sharp corners of a newlyforged batarang, and the dark knight a backlit spectacle as gothams finest stepped into the limelight, the new logo indicated something altogether more menacing. Jul 18, 20 the dark knight didnt become a popculture touchstone because it was realistic either. Christian bale stars as bruce wayne batman, alongside michael caine. The film was released on july 20, 2012 in theatres and imax.
This is a page turning story featuring tim drake as robin and will be highly enjoyed by kids who are gamers when they find out that gaming plays a major role in the theme. Buy dark knight returns batman skin microsoft store enin. Based on the dc comics character batman, the film is the final installment in nolans the dark knight trilogy, and the sequel to the dark knight 2008. The dark knight viral campagin continues, \the gotham. Jun 22, 2012 of course, in light of marvels the avengers cracking the billiondollar mark, dcwb is no doubt hoping to make dark knight rises an equally if not more lucrative movie event so to further that end, new marketing materials here in the form of viral games and tv spots are being unveiled almost daily. The websites had a countdown to 1pm est today, and says the following. Viral marketing is awesome, this has taken some great creativity. How the dark knight viral marketing campaign made serious batbuzz.
The websites had a countdown to 1pm est today, and says the. The viral campaignarg for the dark knight 20072008. In the months leading up to the release of the dark knight. Christopher nolans the dark knight poured in a record 155 million. Viral adverts came in the form of flash games, ebooks, software and other forms of media such as images and text. Subscribe and stay tuned for the latest batman videos. Lessons of the dark knight, on its fifth anniversary.
Dark knight rises viral site gives glimpse of bane wired. The dark knight rises launches viral campaign, first image. If so, comicbooksuperhero fans all over the world will undoubtedly be keeping a close eye to the action surrounding the release of the newest batman movie. Dark knight rises viral site gives glimpse of bane photo. Jul 16, 2018 the arg was designed as a bridge story between batman begins and the dark knight, so, if you played the game, you hit the ground running when the movie started. Joker is the hero of gotham batman the dark knight duration. However, peterson has written a delightfully dark story here deserving of the dark knight s time. Dec 24, 2010 subscribe and stay tuned for the latest batman videos. If so, comicbooksuperhero fans all over the world will undoubtedly be keeping a close eye to the action surrounding the.
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